Posts on running an agency proposal pipeline: pricing, follow-up, scoping, and the parts of the work that don't fit on the product page.
10 min read
Price the client's alternative, not your hours. When fixed-fee beats hourly, why pure value-based pricing is overrated for project work, and three discovery questions to decide between itemize and lump-sum.
8 min read
A calm cadence for proposal follow-up: day 3, day 7, day 14, then set the deal aside. Three templates, when to stop, and what to do after a verbal yes.
Comparison and reference pages that aren't part of the main essay rotation but answer real questions people land on.
Where Google Docs is genuinely strong, and what changes when proposals move to a branded client page.
What's captured when a client signs and how the audit trail keeps both sides honest.
